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WORK         CULTURE         CHAT

GOOGLE MARKETING LIVE APAC

Google engaged Evolved to deliver keynote design for their Google Marketing Live regional flagship events. The aim was to showcase Google's innovations in AI and demonstrate how businesses can leverage them and drive campaigns at scale.

We delivered content and worked on site across Australia, China, Indonesia and Singapore. Our creative teams worked together across countries to ensure both cultural nuance and brand knowledge were delivered to the highest quality. Each show was based upon a global narrative, with local case studies interwoven to keep content fresh and relevant to the varied audiences.

          SCOPE
 

GRAPHICS

MOTION

PRESENTATION

VIDEO

Moving icon - binoculars
Google Marketing Live, popcorn and signage
Google Marketing Live, team that worked on the show
Google Marketing Live, stage, presenter and screen content

We crafted bespoke animated moments for each speaker from their walkout sting, through to key points of engagement in each of the regions. This gave each leg of the show its own unique fingerprint and fostered a strong narrative flow between global and localised content.

Google Marketing Live, stage, presenter and screen content
Google Marketing Live, stage, presenter and screen content

Each region saw huge attendance and had high audience engagement. There was great feedback that the content and creative helped all attendees to navigate the current landscapes in marketing and see the benefits of incorporating AI into their businesses.

Google Marketing Live, stage, presenter and screen content
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