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WORK         CULTURE         CHAT

MAZDA3 LAUNCH

Evolved was engaged to bring this flagship model to the Australian Market. The event needed to have immense impact, to showcase the significant shift in design, technology, and features and leave them with a sense of wonder.

Evolved used advanced modelling and animation techniques to create a spectacular wrap-around projection that covered the surface of the Next-Generation Mazda3 in texture, light, and stunning 3D visual effects.

Our work took inspiration from the brand's advertising campaign and translated it into a virtual world that transformed the car from fantasy to reality, showcasing some of its features and capabilities.

 

          SCOPE

VIDEO

PROJECTION MAPPING

3D & 2D MOTION

Moving icon - binoculars
Setting up Mazda 3 car for projection mapping
Setting up Mazda 3 car for projection mapping

Projection mapping allowed us to take the car through a range of different environments, change its shape and form, and take an X-Ray view to explore some of its technology.

Setting up Mazda 3 car for projection mapping

The show was a huge success with all attendees being surprised at different moments throughout the reveal. Our multi-disciplinary team is always ready for the big moments, chat to us about your next event today.

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