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WORK         CULTURE         CHAT

CONNECTED TV SERIES

Connected TV consumption is rising globally, with over 700 million hours of content viewed every day.

YouTube approached us to help them weave a compelling narrative that establishes the brand as a cultural authority. Equipped with their powerful trends data and 3rd party research, we showcased the dynamic shifts in audience behaviour within this evolving landscape.

          SCOPE
 

GRAPHICS

MOTION

CREATIVE DIRECTION

VIDEO

Moving icon - binoculars
Family playing on couch, image cut out style
Family on couch, space shuttle flying past, image cutout style
Selecting YouTube video on tv

We embraced a bespoke collage animation style for a human touch in the Connected TV story. Using a mixed media style we were able to cut out the noise and shine a spotlight on Connected TV and by extension, YouTube, unfolding across diverse scenes and devices.
 

30+ million streamed youtube statistic

The final edit was translated into four languages and resonated with audiences across Europe. Need our expertise to tell a compelling story? Get in touch - we’re excited to bring your story to life.

Line art forks eating icecream
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