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WORK         CULTURE         CHAT

THE LAB

Evolved imagined and brought to life this invitation-only space curated and personalised for small groups to get hands on, personalised information relevant to them.

The methodology for The Lab is simple - experiment to improve business. We built The Lab’s identity with origins and rules from our client's core brand, but added subtle elements of scientific language across print and digital assets, copywriting, guest journey and environment design.

          SCOPE
 

GRAPHICS

MOTION

PRESENTATION

VIDEO

PROJECTION MAPPING

INTERACTIVE

Moving icon - binoculars
Google event, the lab, speaker presenting content
Google event, the lab, content displayed on boxes
Google event, the lab, users interacting with content
Google event, the lab, users interacting with content

To enhance the immersive environment for the audience, dynamic wall and floor projections were added to different touch points in the space.

Dynamically customised projection mapping greeted visitors with personalised messaging.


We integrated branding into an existing space to create a cohesive look and feel for The Lab allowing the audience to explore as though they are in a laboratory to research, experiment, and learn.

 

Google event, the lab, content printed on wood
Google event, the lab, wayfinding signage

We love watching audiences engage and interact with our spaces, designs, and technology.

Our multi-disciplinary team is always ready for the big moments, chat to us about your next event today.

Google event, the lab, printed leaflet
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