Google Cloud approached us to create a 3D identity that captured the essence of Melbourne's culture while highlighting their commitment to the digital future of Australia and New Zealand, in order to launch their second-ever Cloud region in Australia.

We created a bespoke 3D visual identity that reflected the playful, origami-esque style of its sister launch events. Additionally, we developed a bold 3D animated launch video that lifted the energy of the audience and opened the show. We also crafted bespoke speaker content and a suite of marketing assets inspired by the main 3D visual.