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WORK CULTURE CHAT
DECODING DECISIONS
The Google Ads team approached us with two goals, to bolster advertisers' enthusiasm for search advertising and to demonstrate how consumers are really using Search.
Our answer was to produce an authentic story from trusted sources by making a short documentary style film. By featuring senior executives, subject experts, media planners, and advertisers throughout INSEA we were able to offer viewers valuable case studies and insights to change marketers perceptions of search advertising.
SCOPE
VIDEO
NAMING
DIRECTION
MOTION
The film engaged viewers with custom-built motion graphics, customisation for each region, seamless transitions from camera footage to B-roll and animated rotoscoped moments to maintain focus on the presenter while enhancing their points.
Thousands of people viewed the films within the first week and there was a flood of positive audience engagement and comments. We love generating impact with great story and visuals. Let us know if we can help you do the same.
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