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WORK CULTURE CHAT
BRANDCAST
As YouTube’s biggest marketing and advertising event of the year, Brandcast is a platform to showcase YouTube’s indispensability to advertisers. We were called upon to make the most of this opportunity in key markets across APAC.
We focused on producing dynamic on-screen visuals, case studies and product demos. We supported the strength of the brand by championing real creators & brands and showcased how they have flipped the script on entertainment, offering a grand scale of content for one of the largest audiences in the world.
SCOPE
GRAPHICS
NARRATIVE
MOTION
PRESENTATION
VIDEO
We kicked things off with a narrative video, through cinematic motion this film aimed to demonstrate how YouTube uniquely transforms information into deep understanding by empowering viewers to explore their passions on their own terms. We then rolled into motion content for display across both the keynote and after party, adapting the vibrant identity across spaces, screen formats and mediums.
In all markets, we worked to ensure all the content was adapted to be both localised and culturally sensitive.
Our design strategy and creative ideas, as well as robust and dynamic production processes support large scale announcements and product launches for some of the biggest brands in APAC.
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